Background
The Bank fosters a corporate culture that reinforces ethical, prudent, and professional conduct and behaviour to ensure all our customers are treated fairly and equitably. Moreover, the Bank has exercised due care and placed greater emphasis, effort, and support on vulnerable consumers by understanding and effectively responding to their needs, as required by the BNM Policy Document on Fair Treatment of Financial Consumers (FTFC).
Objective
To maintain impartiality, integrity, and a high level of professionalism in our interactions with financial customers, particularly those classified as vulnerable consumers.
Our frontliners understand the importance of ethical behaviour and have the ability to identify and interact with vulnerable consumers respectfully and supportively including recognising signs of vulnerability and knowing how to respond appropriately.
What AFFIN Has For You
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